May 23, 2007

Velachery - Amazing Growth

A year ago, I had buzzed about Velachery being a marketer's delight while blogging about Ratna cafe's outlet.

Velachery is actually a marketer's delight. But unfortunately, there aren't anybig names in any sphere - be it hotels, theaters, hospitals, textiles, schools, shopping malls, etc., With new apartments, (50 to 100 houses) springing up every now and then, the demography of velachery has completely changed from a sleepy suburb to a haven of software professionals & their likes. Albeit no facilities. I always wondered, why the biggies in the business didn't tap the market that is waiting to explode? a Saravana Bhavan would be a killer in velachery, Hmm.. Ratna Cafe seems to have more market acumen. But I'm sure the rest will follow suit.

[How long can you keep quoting others ;-)) ...Anyways back to the topic...]

The scene is now rapidly changing with a new store getting added almost on a daily basis.

Try this..

Reliance fresh has opened TWO retail stores on the two parallel main roads - Velachery Main Road (near velachery bus stop) & 100 feet road (in the new KG Building). Spencers is on its way to open its second retail store ( Good marketing tip: Put up the neon name board even before you hit the first nail for the store). Nilgiris has found a place in the narrow & crowded velachery bus stop area. Naidu Hall (on taramani raod), Nathella Jewellers (opp. Sutherland, on the way to pallikaranai) have their foot prints here. Coming to eatouts - Karaikudi, The Dhabha, Freezone, Pizza Corner, Nalas, Dominos Pizza and lot more have found their way to velachery..

Friday Ads come out screaming - 'Now at Velachery'.

Last heard, real estate land rates are at an all time high price of 4500Rs. per Sqt. Hope the rains don't take away the sheen from vibrant velachery.

Update: People have asked me to add Kalavara (Kerala speciality - near metro water station on 100ft bypass rd) , Deli Express (Briyani speciality - near AllSec) and BeeVee's Hot Kitchen (u buy bulk Briyani here - near Deli Express)


Anonymous said...

I just moved from West Mambalam to Velachery 10 days back. Nice to know that Velachery is getting some good establishments. I liked that monicker vibrant Velachery.

Shalu said...

Very nice blog...... Hot Tot Hair Products seems to be very useful.... I would like to try them if i could buy them in india.... Nice work, keep it up.

Packers and Movers Velachery