July 28, 2009

Butterfly effect - Swiss Knives, 9/11

9/11 had many repercussions. Not even in their wildest dreams, the makers of The Swiss Army knives would have thought their business would see a fall because of a terrorist attack. Post 9/11, all sharp instruments were banned from being taken into airflight. That included the famous Swiss Knife too. CEO of Swiss Knife maker - Victorinox, Carl Elsener Jr says "September 11 was our worst moment because practically from one day to the next our output dropped 30 percent."
Caught this fascinating piece from Ergo.

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