December 16, 2006

"Take a girl child to work today"

In SouthAfrica, there is yet another silent revolution going on. Its the
"Take a girl child to work today" campaign.

Cell C is the driving force behind the campaign. It is an initiative to "deepen the thinking of the girl child with regard to their infinite roles in society, enhance her self-esteem, inspire and motivate her to reach her full potential and through exposure to diverse careers and positive role models assist her to prepare for the world of work".

The initiative was a joint effort between Government, the Department of Education, business and the public.

I was amazed to know that, Take a Girl Child to Work Day tm has become South Africa,s "largest collaborative act of volunteerism" (The Encylopedia of Brands and Branding in South Africa in association with Sunday Times)

The project was actually started by the Ms. Foundation in the United States where it launched Take our Daughters to work Day R in 1993

The initiative is aimed at girls in Grade 8-12 at a time when they are making career and education choices. The idea is for the child to shadow the host all day. Watching how people solve problems and cope with crises in the workplace is also an important part of the learning experience.

Why girls and not boys? and some more questions from the FAQ Section


Orthos said...

Such jottings make us come back to your blog again and again.Very addictive....

sugan said...

Orthos: Thanks for your kind words