April 15, 2008

TOI enters Chennai

Times of India was on to a good start at chennai on April 14th. There were lots of news & special editions on the first day- found the content to be interesting. Lets see how they move forward! I found the local promotion better than state launch promotion. At velachery, I could see 'Kolams' that read- Vanakkam Tamilnadu - Times of India at the doorsteps of most houses. Very Innovative! The state launch promotion was the stale mysterious campaign-Next change? with newsprint all over - revealed as TOI after sometime.

Newspaper domain is really hotting up in chennai. Just last week Indian Express had a transformation [ie]. Sometime back Hindu gave itself a 'youthful' makeover. Deccan chronicle has also found a strong foothold here [ new series of sexy promotions were all over the city, 'alas' all that came down with the 'pull-down-the-hoardings' drive]

No comments: