That was one hell of a match yesterday! A treat to cricket lovers..
BTW, ESPN has just added a cool 200 crore to its kitty. The Ad spots for India-Pakistan final Twenty20 match was at an all-time high of Rs 7.5-10 lakh per 10 seconds - a record highest for Indian TV. They will sure try to maximise their profit, afterall they had bidded $1.1-billion and won the ICC rights for the next eight years. Big Business!!
EconomicTimes reports the numbers.
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