Saree for just 40 Lakhs

I am not sure if it would be wearable - with all the diamonds, rubies.. Chennai Silks has come out with this - most expensive saree in the world. The toughest battle in chennai right now is being fought in T.Nagar. All the big names in the field - RMKv, Kumaran Silks, Pothys, Chennai Silks have to come out with something innovative to make the right noise. RMKv introduced the story - in - pallu concept, longest saree, embossed silk etc. All of them are out to capture the mind share of the very finicky saree customer. Here, people spend more than 20K for a saree that could be worn only once - for their wedding alone. I wonder how you could spend soooo much for a stuff that has no repeat value!!