January 27, 2010

GRT - Radio FM Ad

Creating Ads is very difficult. Creating Radio Ads are very very difficult. Arresting the attention of listeners with just sound medium is a real challenge. The latest GRT jewelery ad that conveys the simple message that they have opened a new branch in Purasaivakkam gets a thumbsup from me.

I automatically switch off when ads come in between the songs in Radio FMs but GRT ad starts with a lead music to a block buster song. Now, it gears everybody into listen mode, falsely alluring the listener who thinks the song has started and the ads are over. After few seconds there comes the announcement of the new branch. And Nobody misses the ad.

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