Horlicks or Complan

TV channels are raking in the moolah!...come on.. who else will benefit from this no-holds barred slug fest ad campaigns of Horlicks and Complan health drinks. Now, two similar looking ads [responsible looking moms, enthu kids , shopping bags, Horlicks/Complan boxes] are running. All along, they were claiming to be superior but have changed tracks and now directly say the other is inferior. Last heard both the companies (GSK, Heinz) are battling it out in the court too.